Ordering bread for Xmas

On our first Christmas Eve in Norwich we had customers queueing outside the door at 7am whilst we furiously loaded and unloaded the final bake ready for an 8am opening. Within a couple of hours we’d sold out which was a bit embarrassing and led to lots of cross people. Very stressful.  So last year […]

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Christmas Opening Hours

Although we’re normally closed on Mondays we’ve decided to open on Christmas Eve this year to make sure everyone has bread as fresh as possible for Christmas. We’re expecting a busy one and a very early start to make it all happen, so it’s going to be a short and sweet one – we’ll be […]

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Stress test

A big thank you to all customers for your patience over the last few weeks. We try to focus as much on great, fast service as we do on the quality of everything we make. We hammer home the message to new team members that customers are busy people and we all need to look […]

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Keeping everyone happy kind of cake

This is a great cake for trying to hit many spots, all at once. Still summery (with raspberries) but with a nod to Autumn (hazelnuts and praline). Less icing on top, because that’s what some of you asked us for. Still vegan, because that’s what some of you asked us for. Still delicious, because that’s […]

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The sweet spot

Sugar is a bit like sunbathing, wine and spending time on the internet. Just because some is good, it doesn’t mean more is better. A couple of customers have mentioned that they’d like a few cakes that were sweeter than our scones, but not as sweet as our sweetest cakes.  So the next 2 cakes we’ve […]

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Bakery Blackjack

I’m sure compulsive gamblers would love the bakery game. Before we start each week we have to gamble on whether to stick with the same amount of loaves, cakes and portions of soup we made last week, or twist and decide to make more. We hate the old fashioned bakery rule-of-thumb where everything is sold […]

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September Menu

To see our new menu click here Autumn As soon as the weather changed we started being asked “when’s the soup coming back?” so Soup & Sourdough returns this month.  We’re starting off with our Mellow Moroccan soup and we’ll keep things interesting by changing the variety every couple of days. Check the board by […]

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A soup story

Back in 2010 we were up against it. After setting up in 2007, our organic pies business had a promising start. Lots of interest, lots of sales development work, not a lot of orders. Three years and lots of money spent with little to show for it. Most of the money went on building a […]

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