Tesco Organic Veg Boxes

Tesco Organic Veg Box schemeGut instinct says this isn't going to pinch any customers from Riverford or Abel & Cole (but it might pinch some from other supermarkets).

Existing customers of Organic veg boxes don't just buy from existing operators because it's a convenient service with great products.

They buy from them because it means actively not buying from a supermarket.

The fact some supermarkets all-but deserted Organic during the recession will have strengthened this view even further.

The results will be interesting.

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