It was only a matter of time. As artisan breads become more popular, there are people out there trying to introduce new "innovations" to make it easier and quicker to produce a copy of the real thing.
Do not be fooled.
It's only really sourdough if it contains no yeast.
It's only real bread if it contains no improvers
It's only really good if it's slow fermented.
You can't rush real bread.