About us

Mike in 1990If you are bored to tears in an office job, how do you break free and set up a business you care passionately about?

Everyone knows you’re supposed to start with something you know a bit about and are passionate about. But when you’re a teenager, modern life encourages you to conform, study hard, and specialise early, whereas “Finding Your Love” requires trying lots of different things.

You then start your safe respectable job and learn a lot about Powerpoint presentations, bullshit meetings and looking like you are doing a lot when you actually aren’t. None of these skills will help you build a business.

I was lucky. In between studying furiously hard for lots of exams between the ages of 14 and 21 I worked in my Dad’s bakery on Saturday mornings and through every school holidays.

I learned how to make everything from Pasties to Chelsea Buns; this photo was taken 26 years ago (when I was 16) making apple turnover doughnuts with “Little Kev” (left) and Michael Bywaters (right).

I didn’t really know it then, but I’d already found Something I Loved. It took almost 20 years for me to realise it.